Tektronix was launching a scope into an entry level price point they weren’t known for, with a completely different form factor. ​

Everyone’s always announcing the next cool thing. So we created a look and feel that stopped eyeballs and hearts to grab our audience and allowed us to share the news—a solution that will change the way they work.

Scope: Creative development, design, toolkit assets for print, sales materials, digital teaser and launch series, website design​