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Recognizes the heroes who bring their “all” to work every day to deliver the shipments people depend on, even in times of crisis
They are 3.5 million strong,
Logging hour after hour,
Mile after mile.
Working day. And night. And day. And night.
They are America’s truck drivers.
And to each and every one we say
Thank you.
For your commitment,
Dedication,
And of course, your drive.
Thank You For Your Drive​
Originally created for the 2019 American Trucking Associations’ Driver Appreciation Week, the “Thank you for your drive” campaign honored the hard work of professional truck drivers. By May 2020, it became even more relevant as 3.5 million drivers—often the unsung heroes of the pandemic—worked longer hours and made personal sacrifices to keep materials, supplies, food, and fuel moving during nationwide supply chain disruptions.​
Scope: Strategy, creative development, print, digital production, media strategy, buying & reporting​
Background image of a truck driver in the drivers seat looking at camera in a kenworth truck T680Background image of a truck driver in the drivers seat looking at camera in a kenworth truck T680
Smiling truck driver seated in the cab of a Kenworth semi, wearing an orange high-visibility T-shirt and seatbelt, with one hand on the steering wheel and the dashboard gauges visible in the foreground; an industrial yard and blue sky show through the windshield.Truck driver in a plaid button-up shirt sits sideways in the driver’s seat of a Kenworth cab, resting her chin on her hand and looking toward the camera while holding the steering wheel; the cab interior and instrument cluster are visible, and a loading dock/building appears outside the window.
Banners ads-Background image of a truck driver in the drivers seat looking at camera in a kenworth truck T680