Originally created for the 2019 American Trucking Associations’ Driver Appreciation Week, the “Thank you for your drive” campaign honored the hard work of professional truck drivers. By May 2020, it became even more relevant as 3.5 million drivers—often the unsung heroes of the pandemic—worked longer hours and made personal sacrifices to keep materials, supplies, food, and fuel moving during nationwide supply chain disruptions.​

Scope: Strategy, creative development, print, digital production, media strategy, buying & reporting​